Start by getting clear on your ideal customers, what problems you solve for them and what you want to achieve. Then set a simple budget and timeline. This clarity stops you wasting money on random activity. A great place to start is my Brand Audit or 90 minute Strategy Call.

If you’re unsure what to say, who you’re targeting or where to spend your budget, work with a marketing consultant first. If you already have a clear brand, message and strategy, and you know the best way to communicate this externally, you can go straight to a designer.

When your current site no longer reflects who you are, doesn’t convert visitors into customers or feels hard to update. A website refresh is also a great time to revisit your brand and marketing plan.

Choose the channels your ideal customers already use and test a few options. A consultant can help you prioritise where your dollars will work hardest so you avoid spreading yourself too thin.

Yes! I specialise in turning business ideas into actionable marketing plans with clear next steps, goals & milestones, budgets and timelines you can follow with confidence.

I act as your marketing department -helping you with strategy, brand positioning, activity planning, resourcing and connecting you with trusted creatives to get it all done.

You should be tracking simple metrics such as website traffic, leads, sales or engagement depending on your goals. I help set up basic reporting so you can see what’s working and adjust when needed.

Before you brief a designer, be clear on your brand personality, your messaging, your customer journey and what you are trying to achieve. A marketing consultant like me can help you get this right so you don’t waste money redesigning twice.

There’s no one-size-fits-all, but a good starting point is 5–10% of revenue. What matters most is that your spend is planned, targeted and measured so you know what you’re getting back. Perhaps think about marketing being a profit centre, not a cost centre.

That’s exactly where I come in. You can “borrow” my expertise to create a plan, set up campaigns and manage projects, without the overhead of a full-time hire.