SENIOR BRAND STRATEGY SUPPORT FOR AGENCIES.
If you’re a digital, creative or marketing agency that needs experienced brand strategy support — without the overhead of a permanent hire — I can plug in as your freelance brand strategy partner.
I work alongside agencies to shape strategy, align stakeholders and create clear direction that creative teams can actually execute. Whether you need support behind the scenes or client-facing facilitation, I’m comfortable in both.
HOW I WORK WITH AGENCIES
Think of me as the strategy layer that helps your projects run smoother and land stronger.
Lead or support brand strategy projects end-to-end
Step in for research, workshops, positioning and messaging
Build the strategic backbone for identity, campaigns, websites and launches
Translate complexity into clear, usable outputs for creative and delivery teams
You keep the relationship and the creative lead. I bring the clarity, structure and decision-making support that keeps projects moving.
I bring 25 years senior brand and marketing experience across large-scale brands and fast-moving environments, a Masters in Business (Marketing) plus the practical mindset needed to work with agencies and clients who want momentum (not theatre).
What you can expect from me:
Down-to-earth, direct collaboration
Strong facilitation and stakeholder management
Strategic thinking that’s grounded in commercial reality
Deliverables that are clear, usable, and ready for the next team
Choose the level of support you need AS I can plug in for a defined workstream, FILL A TEMPORARY GAP or partner across the full project.
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Business and brand audits
Competitor and market analysis
Stakeholder and leadership workshops
Stakeholder and customer interviews
Surveys (design and analysis)
Focus groups and concept testing
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Brand strategy and strategic planning
Marketing strategy and go-to-market foundations
Brand architecture and portfolio strategy
Positioning strategy and messaging frameworks
Persona and audience segmentation
Customer experience direction (high-level)
Brand and service naming (with rationale and testing support)
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Creative strategy and early-stage direction
Creative briefs (brand, campaign, website)
Concept development support and critique
Photoshoot concept and messaging direction
Workshop facilitation for alignment and testing
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Launch and rollout planning
Internal and external activation planning
Implementation roadmaps and project plans
Project briefs and messaging kits
Production planning support (where required)
BRANDS I’VE WORKED WITH.
These are just some of the Brands I have worked with through my consultancy and my 25+ year career in brand and marketing.
Let's talk.