SENIOR BRAND STRATEGY SUPPORT FOR AGENCIES.

If you’re a digital, creative or marketing agency that needs experienced brand strategy support — without the overhead of a permanent hire — I can plug in as your freelance brand strategy partner.

I work alongside agencies to shape strategy, align stakeholders and create clear direction that creative teams can actually execute. Whether you need support behind the scenes or client-facing facilitation, I’m comfortable in both.

LET'S TALK

HOW I WORK WITH AGENCIES

Think of me as the strategy layer that helps your projects run smoother and land stronger.

  • Lead or support brand strategy projects end-to-end

  • Step in for research, workshops, positioning and messaging

  • Build the strategic backbone for identity, campaigns, websites and launches

  • Translate complexity into clear, usable outputs for creative and delivery teams

You keep the relationship and the creative lead. I bring the clarity, structure and decision-making support that keeps projects moving.

I bring 25 years senior brand and marketing experience across large-scale brands and fast-moving environments, a Masters in Business (Marketing) plus the practical mindset needed to work with agencies and clients who want momentum (not theatre).

What you can expect from me:

  • Down-to-earth, direct collaboration

  • Strong facilitation and stakeholder management

  • Strategic thinking that’s grounded in commercial reality

  • Deliverables that are clear, usable, and ready for the next team

Get to know me

Choose the level of support you need AS I can plug in for a defined workstream, FILL A TEMPORARY GAP or partner across the full project.

    • Business and brand audits

    • Competitor and market analysis

    • Stakeholder and leadership workshops

    • Stakeholder and customer interviews

    • Surveys (design and analysis)

    • Focus groups and concept testing

    • Brand strategy and strategic planning

    • Marketing strategy and go-to-market foundations

    • Brand architecture and portfolio strategy

    • Positioning strategy and messaging frameworks

    • Persona and audience segmentation

    • Customer experience direction (high-level)

    • Brand and service naming (with rationale and testing support)

    • Creative strategy and early-stage direction

    • Creative briefs (brand, campaign, website)

    • Concept development support and critique

    • Photoshoot concept and messaging direction

    • Workshop facilitation for alignment and testing

    • Launch and rollout planning

    • Internal and external activation planning

    • Implementation roadmaps and project plans

    • Project briefs and messaging kits

    • Production planning support (where required)

Let's talk.

If you’re looking for a senior, collaborative brand strategy freelancer to support your team or strengthen your next project, I’d love to hear what you’re working on.

LET'S COLLABORATE