HELPING LOCAL BUSINESS GROW.
Your business is ready to grow but you don’t have the in-house marketing resources, or your team needs extra support. That’s where One Acre Marketing comes in.
What we do.CHANNEL BIG BUSINESS AMBITIONS INTO LOCAL BRANDS.
One Acre Marketing helps growing businesses across Melbourne’s North-East and the Yarra Valley turn big ambitions into action with clear marketing plans, smart strategies and hands-on project management that deliver results without the big agency overwhelm or budget.
Whether you need a marketing plan built from scratch, someone to manage your marketing project or expert advice to get the most from your existing team or activities, we work alongside you to keep things simple, cost-effective and focused on results.
Who we are.MEET MEGAN.
I’m Megan Bata, Founder and Principal Marketing Consultant at One Acre.
With 25+ years leading marketing strategy and teams for some of Australia’s biggest brands, I now use that experience to support local businesses. My goal is to cut through the noise, give you a clear plan and help you make confident marketing decisions, all while staying true to your budget and your brand.
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Start by getting clear on your ideal customers, what problems you solve for them and what you want to achieve. Then set a simple budget and timeline. This clarity stops you wasting money on random activity.
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If you’re unsure what to say, who you’re targeting or where to spend your budget, work with a marketing consultant first. If you already have a clear brand, message and strategy, and you know the best way to communicate this externally, you can go straight to a designer.
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When your current site no longer reflects who you are, doesn’t convert visitors into customers or feels hard to update. A website refresh is also a great time to revisit your brand and marketing plan.
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Choose the channels your ideal customers already use and test a few options. A consultant can help you prioritise where your dollars will work hardest so you avoid spreading yourself too thin.
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Yes! I specialise in turning business ideas into actionable marketing plans with clear next steps, goals & milestones, budgets and timelines you can follow with confidence.
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I act as your marketing department -helping you with strategy, brand positioning, activity planning, resourcing and connecting you with trusted creatives to get it all done.
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You should be tracking simple metrics such as website traffic, leads, sales or engagement depending on your goals. I help set up basic reporting so you can see what’s working and adjust when needed.
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Before you brief a designer, be clear on your brand personality, your messaging, your customer journey and what you are trying to achieve. A marketing consultant like me can help you get this right so you don’t waste money redesigning twice.
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There’s no one-size-fits-all, but a good starting point is 5–10% of revenue. What matters most is that your spend is planned, targeted and measured so you know what you’re getting back. Perhaps think about marketing being a profit centre, not a cost centre.
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That’s exactly where I come in. You can “borrow” my expertise to create a plan, set up campaigns and manage projects, without the overhead of a full-time hire.
WHERE BUSINESSES GET STUCK (AND HOW TO MOVE FORWARD)
STRATEGY & PLANNING
Get a clear, simple marketing plan with goals, budgets and next steps so you know exactly where to focus to grow.
BRANDING & CONTENT
Refresh or rebuild your brand with confidence, then create messaging and content that helps you stand out and connect with the right customers.
CAMPAIGN & PROJECT MANAGEMENT
Take the stress out of marketing with campaigns, website projects, emails and social media that are run for you — on time, on budget and reaching the right people.
Make sure you have the right marketing support for your size and goals — and access trusted designers, customer researchers, printers, photographers and more without the guesswork.